Our evidence

Defining sustainability

The dictionary defines "sustainable" as something that is "made in a way that causes little or no damage to the environment and therefore able to continue for a long time". In recent years, this word has become widely used as a way of speaking about environmental impact, with the more specific definition “causing, or made in a way that causes, little or no damage to the environment, and therefore able to continue for a long time.”

This is the definition our customers use, and it’s the definition we use.

This means we don't just focus on one narrow part of making Naked Sprout. We monitor and work to reduce our environmental impact across several key areas: our CO2e emissions, our raw materials, and our social impact. We also seek external certification from trusted international bodies and provide proof of our claims, so customers can judge our impact for themselves.

Evidencing our claims - index

Key claims

Product claims

Factory claims

Climate footprint / emissions claims

Raw materials claims

Other claims

The UK's most sustainable toilet roll

Below is a detailed comparison evidencing our claim to be “The UK’s most sustainable toilet roll.”

When we talk about being “better for the planet”, “gentler on the environment”, "greener" or similar, we are referring to being a more sustainable choice than other eco toilet roll brands, as evidenced in the below tables.

Accreditations

Naked Sprout logo
Who Gives a Crap logo
The Cheeky Panda logo
Serious Tissues logo

Ethical consumer 'Ethiscore'

13

13

13

13

12

B Corp score

Not a B Corp

Not a B Corp

Not a B Corp

Not a B Corp

B Corp environment score

N/A

N/A

N/A

N/A

N/A

Published LCA (ISO 14067 certified)

Yes

No published data

No published data

No published data

No published data

No published data

No published data

No published data

Renewable energy manufacturing (ISO 50001 certified)

Yes

No mention

No mention

No mention

No mention

No mention

No mention

No mention

Eco claims substantiated

Yes

No published evidence

No published evidence

No published evidence

No published evidence

No published evidence

No published evidence

No published evidence

Vegan

Vegan certificate pending

No published evidence

Vegan certified

No published evidence

No published evidence

No published evidence

No published evidence

Naked Sprout logo

Ethical consumer 'Ethiscore'

B Corp score

B Corp environment score

Published LCA (ISO 14067 certified)

Yes

Renewable energy manufacturing (ISO 50001 certified)

Yes

Eco claims substantiated

Yes

Vegan

Vegan certificate pending

Who Gives a Crap logo

Ethical consumer 'Ethiscore'

13

B Corp score

B Corp environment score

Published LCA (ISO 14067 certified)

No published data

Renewable energy manufacturing (ISO 50001 certified)

No mention

Eco claims substantiated

No published evidence

Vegan

No published evidence

The Cheeky Panda logo

Ethical consumer 'Ethiscore'

13

B Corp score

B Corp environment score

Published LCA (ISO 14067 certified)

No published data

Renewable energy manufacturing (ISO 50001 certified)

No mention

Eco claims substantiated

No published evidence

Vegan

Vegan certified

Serious Tissues logo

Ethical consumer 'Ethiscore'

B Corp score

Not a B Corp

B Corp environment score

N/A

Published LCA (ISO 14067 certified)

No published data

Renewable energy manufacturing (ISO 50001 certified)

No mention

Eco claims substantiated

No published evidence

Vegan

No published evidence

Ethical consumer 'Ethiscore'

13

B Corp score

B Corp environment score

N/A

Published LCA (ISO 14067 certified)

No published data

Renewable energy manufacturing (ISO 50001 certified)

No mention

Eco claims substantiated

No published evidence

Ethical consumer 'Ethiscore'

13

B Corp score

Not a B Corp

B Corp environment score

N/A

Published LCA (ISO 14067 certified)

No published data

Renewable energy manufacturing (ISO 50001 certified)

No mention

Eco claims substantiated

No published evidence

Vegan

No published evidence

Ethical consumer 'Ethiscore'

B Corp score

Not a B Corp

B Corp environment score

N/A

Published LCA (ISO 14067 certified)

No published data

Renewable energy manufacturing (ISO 50001 certified)

No mention

Eco claims substantiated

No published evidence

Vegan

No published evidence

Ethical consumer 'Ethiscore'

12

B Corp score

Not a B Corp

B Corp environment score

N/A

Published LCA (ISO 14067 certified)

No published data

Renewable energy manufacturing (ISO 50001 certified)

No mention

Eco claims substantiated

No published evidence

Vegan

No published evidence

Packaging and product

Naked Sprout logo
Who Gives a Crap logo
The Cheeky Panda logo
Serious Tissues logo

Raw materials (product)

Bamboo, recycled kraft and cardboard

Bamboo, recycled paper

Bamboo

Recycled paper

Bamboo

Bamboo

Bamboo

Bamboo

Raw materials (packaging)

Not specified

Not specified

Not specified

Not specified

Not specified

Not specified

Plastic free

Yes

No published evidence

No published evidence

No published evidence

No published evidence

No published evidence

No published evidence

No published evidence

Plastic free packaging

Yes

No published evidence

No published evidence

No published evidence

No published evidence

No published evidence

No published evidence

No published evidence

Tape free boxes

Yes

No

No

No

No

No

No

No

Individually wrapped rolls

No

Yes

No

No

No

No

Climate labelling on products

Yes

No

No

No

No

No

No

No

Type of bleaching

ECF

ECF

ECF

ECF

ECF

PFA free

Yes

No published evidence

No published evidence

No published evidence

Yes

No published evidence

No published evidence

No published evidence

Naked Sprout logo

Raw materials (product)

Bamboo, recycled kraft and cardboard

Raw materials (packaging)

Plastic free

Yes

Plastic free packaging

Yes

Tape free boxes

Yes

Individually wrapped rolls

No

Climate labelling on products

Yes

Unbleached

Type of bleaching

PFA free

Yes

Who Gives a Crap logo

Raw materials (product)

Bamboo, recycled paper

Raw materials (packaging)

Plastic free

No published evidence

Plastic free packaging

No published evidence

Tape free boxes

No

Individually wrapped rolls

Yes

Climate labelling on products

No

Unbleached

Type of bleaching

PFA free

No published evidence

The Cheeky Panda logo

Raw materials (product)

Bamboo

Raw materials (packaging)

Not specified

Plastic free

No published evidence

Plastic free packaging

No published evidence

Tape free boxes

No

Individually wrapped rolls

No

Climate labelling on products

No

Unbleached

Type of bleaching

ECF

PFA free

No published evidence

Serious Tissues logo

Raw materials (product)

Recycled paper

Raw materials (packaging)

Not specified

Plastic free

No published evidence

Plastic free packaging

No published evidence

Tape free boxes

No

Individually wrapped rolls

No

Climate labelling on products

No

Unbleached

Type of bleaching

PFA free

No published evidence

Raw materials (product)

Bamboo

Raw materials (packaging)

Not specified

Plastic free

No published evidence

Plastic free packaging

No published evidence

Tape free boxes

No

Individually wrapped rolls

Climate labelling on products

No

Unbleached

Type of bleaching

ECF

PFA free

Yes

Raw materials (product)

Bamboo

Raw materials (packaging)

Not specified

Plastic free

No published evidence

Plastic free packaging

No published evidence

Tape free boxes

No

Individually wrapped rolls

Climate labelling on products

No

Unbleached

Type of bleaching

ECF

PFA free

No published evidence

Raw materials (product)

Bamboo

Raw materials (packaging)

Not specified

Plastic free

No published evidence

Plastic free packaging

No published evidence

Tape free boxes

No

Individually wrapped rolls

No

Climate labelling on products

No

Unbleached

Type of bleaching

ECF

PFA free

No published evidence

Raw materials (product)

Bamboo

Raw materials (packaging)

Not specified

Plastic free

No published evidence

Plastic free packaging

No published evidence

Tape free boxes

No

Individually wrapped rolls

No

Climate labelling on products

No

Unbleached

Type of bleaching

ECF

PFA free

No published evidence

Carbon footprint

Naked Sprout logo
Who Gives a Crap logo
The Cheeky Panda logo
Serious Tissues logo

Bamboo CO2e/KG

No published data

No published data

N/A

No published data

No published data

No published data

No published data

Recycled CO2e/KG

No published data

N/A

No published data

N/A

N/A

N/A

N/A

Bamboo independent carbon footprint analysis (gCO2e)

N/A

Recycled independent carbon footprint analysis (gCO2e)

N/A

N/A

N/A

N/A

N/A

Verified and published SBTi reduction targets (Scope 1, 2 and 3)

Yes

No

No

No

No

No

No

No

Naked Sprout logo

Bamboo CO2e/KG

Recycled CO2e/KG

Bamboo independent carbon footprint analysis (gCO2e)

Recycled independent carbon footprint analysis (gCO2e)

Verified and published SBTi reduction targets (Scope 1, 2 and 3)

Yes

Who Gives a Crap logo

Bamboo CO2e/KG

No published data

Recycled CO2e/KG

No published data

Bamboo independent carbon footprint analysis (gCO2e)

Recycled independent carbon footprint analysis (gCO2e)

Verified and published SBTi reduction targets (Scope 1, 2 and 3)

No

The Cheeky Panda logo

Bamboo CO2e/KG

No published data

Recycled CO2e/KG

N/A

Bamboo independent carbon footprint analysis (gCO2e)

Recycled independent carbon footprint analysis (gCO2e)

N/A

Verified and published SBTi reduction targets (Scope 1, 2 and 3)

No

Serious Tissues logo

Bamboo CO2e/KG

N/A

Recycled CO2e/KG

No published data

Bamboo independent carbon footprint analysis (gCO2e)

N/A

Recycled independent carbon footprint analysis (gCO2e)

Verified and published SBTi reduction targets (Scope 1, 2 and 3)

No

Bamboo CO2e/KG

No published data

Recycled CO2e/KG

N/A

Bamboo independent carbon footprint analysis (gCO2e)

Recycled independent carbon footprint analysis (gCO2e)

N/A

Verified and published SBTi reduction targets (Scope 1, 2 and 3)

No

Bamboo CO2e/KG

No published data

Recycled CO2e/KG

N/A

Bamboo independent carbon footprint analysis (gCO2e)

Recycled independent carbon footprint analysis (gCO2e)

N/A

Verified and published SBTi reduction targets (Scope 1, 2 and 3)

No

Bamboo CO2e/KG

No published data

Recycled CO2e/KG

N/A

Bamboo independent carbon footprint analysis (gCO2e)

Recycled independent carbon footprint analysis (gCO2e)

N/A

Verified and published SBTi reduction targets (Scope 1, 2 and 3)

No

Bamboo CO2e/KG

No published data

Recycled CO2e/KG

N/A

Bamboo independent carbon footprint analysis (gCO2e)

Recycled independent carbon footprint analysis (gCO2e)

N/A

Verified and published SBTi reduction targets (Scope 1, 2 and 3)

No

Factories and production

Naked Sprout logo
Who Gives a Crap logo
The Cheeky Panda logo
Serious Tissues logo

Manufactured (parent reel)

China, Europe, Rest of World, UK

Manufactured (converted)

Spain

UK

B Corp certified factory

Yes

No

No

No

No

No

No

No

Living wage employer

Yes

No

Yes

Yes

Yes

No

No

Renewable energy manufacturing

Yes (ISO14067)

No published evidence

No published evidence

No published evidence

No published evidence

No published evidence

No published evidence

No published evidence

Naked Sprout logo

Manufactured (parent reel)

Manufactured (converted)

Spain

B Corp certified factory

Yes

Living wage employer

Yes

Renewable energy manufacturing

Yes (ISO14067)

Who Gives a Crap logo

Manufactured (parent reel)

Manufactured (converted)

B Corp certified factory

No

Living wage employer

No

Renewable energy manufacturing

No published evidence

The Cheeky Panda logo

Manufactured (parent reel)

Manufactured (converted)

B Corp certified factory

No

Living wage employer

Yes

Renewable energy manufacturing

No published evidence

Serious Tissues logo

Manufactured (parent reel)

China, Europe, Rest of World, UK

Manufactured (converted)

UK

B Corp certified factory

No

Living wage employer

Yes

Renewable energy manufacturing

No published evidence

Manufactured (parent reel)

Manufactured (converted)

B Corp certified factory

No

Living wage employer

Yes

Renewable energy manufacturing

No published evidence

Manufactured (parent reel)

Manufactured (converted)

B Corp certified factory

No

Living wage employer

No

Renewable energy manufacturing

No published evidence

Manufactured (parent reel)

Manufactured (converted)

B Corp certified factory

No

Living wage employer

Renewable energy manufacturing

No published evidence

Manufactured (parent reel)

Manufactured (converted)

B Corp certified factory

No

Living wage employer

No

Renewable energy manufacturing

No published evidence

Supply chain

Naked Sprout logo
Who Gives a Crap logo
The Cheeky Panda logo
Serious Tissues logo

Bamboo source

China

N/A

Recycled source

Spain

N/A

China, Europe, Rest of World, UK

N/A

N/A

N/A

N/A

Validated SBTi delivery company

Yes

No

No published evidence

No published evidence

No

No

No published evidence

No published evidence

Publish supply chain and producers data

Yes

No published data

No published data

No published data

No published data

No published data

No published data

No published data

FSC certified

Yes. FSC: C007915

Yes. FSC: C190271

Yes. FSC: C171628

No publicly published data

Yes. FSC: C007915

FSC number not published

Yes. FSC: C134890

No

Naked Sprout logo

Bamboo source

China

Recycled source

Spain

Validated SBTi delivery company

Yes

Publish supply chain and producers data

Yes

FSC certified

Yes. FSC: C007915

Who Gives a Crap logo

Bamboo source

Recycled source

Validated SBTi delivery company

No

Publish supply chain and producers data

No published data

FSC certified

Yes. FSC: C190271

The Cheeky Panda logo

Bamboo source

Recycled source

N/A

Validated SBTi delivery company

No published evidence

Publish supply chain and producers data

No published data

FSC certified

Yes. FSC: C171628

Serious Tissues logo

Bamboo source

N/A

Recycled source

China, Europe, Rest of World, UK

Validated SBTi delivery company

No published evidence

Publish supply chain and producers data

No published data

FSC certified

No publicly published data

Bamboo source

Recycled source

N/A

Validated SBTi delivery company

No

Publish supply chain and producers data

No published data

FSC certified

Yes. FSC: C007915

Bamboo source

Recycled source

N/A

Validated SBTi delivery company

No

Publish supply chain and producers data

No published data

FSC certified

FSC number not published

Bamboo source

Recycled source

N/A

Validated SBTi delivery company

No published evidence

Publish supply chain and producers data

No published data

FSC certified

Yes. FSC: C134890

Bamboo source

Recycled source

N/A

Validated SBTi delivery company

No published evidence

Publish supply chain and producers data

No published data

FSC certified

No

50% smaller climate footprint than other eco brands

“CO2e” stands for carbon dioxide equivalents. This unit is used to measure a climate footprint - the sum of all the greenhouse gases emitted during a product’s life cycle, expressed in terms of the global warming potential of the equivalent amount of carbon dioxide. We put this number on our packaging and product web pages to offer transparency and help you make informed choices when comparing products.

So consumers can make informed purchasing choices we are calling on the other toilet roll and tissue brands to publish their own climate footprint figures.

To give a picture of the difference between Naked Sprout toilet rolls and comparison products we have had an independent cradle-to-gate lifecycle analysis completed by Carbon Footprint Ltd. This analysis was conducted in line with ISO 14067, an international standard that provides the requirements and guidelines for reporting on the carbon footprint of a product.

This analysis created profiles of virgin wood toilet rolls manufactured in the UK, bamboo toilet rolls manufactured in China, and recycled toilet rolls manufactured in the UK, using published data around raw materials, distribution, and manufacturing.

Here is the data comparison.

No bleach

At Naked Sprout we do not bleach our rolls in any way. We do not use any bleaching method, including Elemental Chlorine Bleaching, Elemental Chlorine Free (ECF) bleaching or Totally Chlorine Free (TCF) methods. For our bamboo products, we use Sodium Sulfate, a derivative of sea salt, to clean our pulp.

Our products have been independently tested to confirm they contain no bleach, and they are also ISEGA food safe certified.

'50% smaller' calculation

Naked Sprout bamboo toilet roll

Other bamboo toilet roll

Virgin wood toilet roll

Total per gram (gCO2e)

1.11

2.35

2.38

% difference

-53%

-

-

Naked Sprout bamboo toilet roll

Total per gram (gCO2e)

1.11

% difference

-53%

Other bamboo toilet roll

Total per gram (gCO2e)

2.35

% difference

-

Virgin wood toilet roll

Total per gram (gCO2e)

2.38

% difference

-

Naked Sprout recycled toilet roll

Other recycled toilet roll

Virgin wood toilet roll

Total per gram (gCO2e)

1.13

2.22

2.38

% difference

-49%

-

-

Naked Sprout recycled toilet roll

Total per gram (gCO2e)

1.13

% difference

-49%

Other recycled toilet roll

Total per gram (gCO2e)

2.22

% difference

-

Virgin wood toilet roll

Total per gram (gCO2e)

2.38

% difference

-

Highest rated B Corp in our sector

Naked Sprout logo
Who Gives a Crap logo
The Cheeky Panda logo
Serious Tissues logo

B Corp score

Not a B Corp

Not a B Corp

Not a B Corp

Not a B Corp

B Corp environment score

N/A

N/A

N/A

N/A

N/A

Naked Sprout logo

B Corp score

B Corp environment score

Who Gives a Crap logo

B Corp score

B Corp environment score

The Cheeky Panda logo

B Corp score

B Corp environment score

Serious Tissues logo

B Corp score

Not a B Corp

B Corp environment score

N/A

B Corp score

B Corp environment score

N/A

B Corp score

Not a B Corp

B Corp environment score

N/A

B Corp score

Not a B Corp

B Corp environment score

N/A

B Corp score

Not a B Corp

B Corp environment score

N/A

Carbon cuts, not credits

When it comes to addressing the climate crisis, we agree with Greenpeace and the World Wildlife Fund, offsetting isn’t going to cut it. We don’t offset or purchase carbon credits at Naked Sprout. We calculate our climate footprint so that we can actually reduce it.

Highest rated B Corp tissue factory

LC Paper (Naked Sprout manufacturer)

Velvet CARE SP z o.o.

B Corp score

81

B Corp environment score

LC Paper (Naked Sprout manufacturer)

B Corp score

B Corp environment score

Velvet CARE SP z o.o.

B Corp score

81

B Corp environment score

There are only 2 certified B Corp tissue factories in the world

Water returned to river

The water from our factory can be returned to the river Fluvia, in Northern Spain, in the same condition as it was taken.

How do we know this? Every quarter, our factory conducts a water analysis to ensure water quality parameters remain within a permitted range, based on the water's average conditions. This means water is tested before it enters the factory, and after it has left the factory premises, and the two samples are compared to make sure there has not been a degradation in any of the environmental parameters measured. Here is an example of the analysis.

Product climate footprint

Naked Sprout Bamboo

Naked Sprout Recycled

CO2e/KG

Naked Sprout Bamboo

CO2e/KG

Naked Sprout Recycled

CO2e/KG

Each kilogram of Naked Sprout bamboo toilet roll we make generates 0.72 kilograms of CO2e, enough to drive 1.8 miles in a standard petrol-powered car. Each kilogram of Naked Sprout recycled toilet roll we make generates 0.76 kilograms of CO2e, enough to drive 1.9 miles in a standard petrol powered car. Our climate footprint takes into account the whole life cycle of our product, from raw material supply and transport, to manufacture, to final delivery. 

Science based emissions reduction targets (SBTi)

The Science Based Targets initiative (SBTi) is a global partnership bringing together CDP, the United Nations Global Compact, the World Resources Institute and the World Wildlife Fund.

They create models that show practical changes companies can make to reduce emissions, in line with the best climate science. Then they lend this understanding to companies like Naked Sprout, providing technical assistance that addresses all aspects of our operations, so we know the most effective ways to reduce our impact.

Naked Sprout has approved near and long-term science-based emissions reduction targets with the SBTi. We have a clear path -with targets that are assessed and validated, and guidance on the best way forward. The SBTi has verified Naked Sprout’s net-zero science-based target by 2040.

Naked Sprout is registered on the SBTi website here.

Raw materials

Bamboo

Recycled

Price comparison

Naked Sprout logo
Who Gives a Crap logo
The Cheeky Panda logo
Andrex Logo
Serious Tissues logo

Cost per 100 sheets

£0.22

£0.23

£0.38

£0.29

£0.28

Naked Sprout logo

Cost per 100 sheets

£0.22

Who Gives a Crap logo

Cost per 100 sheets

£0.23

The Cheeky Panda logo

Cost per 100 sheets

£0.38

Andrex Logo

Cost per 100 sheets

£0.29

Serious Tissues logo

Cost per 100 sheets

£0.28

Prices correct as of April 2024; taken from brand websites, and Tesco (Andrex 24 roll pack).

How we calculate

our savings

Per roll

Comparison

CO2e/kg saved (Bamboo | Recycled)

0.1909 | 0.1883

Road miles

Trees saved

0.0012

Tennis courts

Chemical litres saved

0.0097

Full bathtubs

Plastic kg saved

0.0185

African elephants

Per roll

CO2e/kg saved (Bamboo | Recycled)

0.1909 | 0.1883

Trees saved

0.0012

Chemical litres saved

0.0097

Plastic kg saved

0.0185

Comparison

CO2e/kg saved (Bamboo | Recycled)

Road miles

Trees saved

Tennis courts

Chemical litres saved

Full bathtubs

Plastic kg saved

African elephants

We often use comparisons to illustrate the environmental benefits of our processes and products. This helps us provide our customers with a more concrete picture of how Naked Sprout is more sustainable than comparison products. But these numbers are only helpful if they’re reliable, comparable, and verifiable. So here are the details of how we calculate our savings in CO2e, trees, harsh chemicals, and plastic, compared to standard ways of making toilet rolls.

Total rolls sold
Our total toilet rolls sold figure includes the confirmed sales of Naked Sprout bamboo and recycled toilet paper to date. We do not include charitable donations of toilet rolls. We assume that every Naked Sprout roll used means one less roll that has been made in the standard way (with virgin wood), and so we use these numbers to calculate our total savings. 

CO2e saved
Our figures for our total CO2e savings are based on comparison figures for our own emissions and those of other toilet rolls calculated by Carbon Footprint Ltd. Sadly most toilet roll companies don’t publish their Life Cycle Assessments, so we asked Carbon Footprint to calculate a footprint for toilet rolls that are being made in the standard way. Carbon Footprint used available data for raw materials, distribution and manufacturing to make profiles for toilet rolls made in the UK from virgin timber, rolls made in the UK from recycled materials, and bamboo rolls made in China, to calculate profiles that are as close to real as possible. When we give a single figure for “CO2e saved” we are comparing the figures for our toilet rolls with the profile for standard toilet rolls made from virgin tree pulp. The difference between the figures for CO2e emissions (0.19088kg of CO2e per roll of bamboo toilet paper and 0.18829kg of CO2e per roll of recycled toilet paper) is multiplied by the total number of rolls sold by Naked Sprout to give the total savings in CO2e. We have translated these emissions savings into the emissions that would be emitted by driving in a standard family car, using the Greenhouse Gas Equivalencies Calculator from the US Environmental Protection Agency.

Trees saved
Our toilet rolls are made from FSC-certified bamboo or recycled cardboard and kraft paper, so there are no trees cut down to make them. Many standard toilet rolls still use virgin tree pulp, as discussed in this article published by The Independent on the 15th of May 2021, and this article also provides a range for the amount of trees it takes to produce a single roll (we’ve taken the median of 0.00095). We have taken this figure, multiplied it by the amount of rolls we have made, to give us a total “trees saved” figure. We’ve then translated this figure into hectares of UK woodland, using information about typical tree density given by the UK’s Woodland Trust (they give a range with a median figure of 1350 trees per hectare). We’ve converted this into tennis courts, because this makes it easier to visualise!

Chemicals saved
Because our toilet rolls are unbleached and do not use the same harsh chemicals found in many standard tissue products we are making significant savings of chemicals. The benchmark for the litres of chemicals used to make standard tissue products was calculated by Carbon Footprint Ltd as part of their profile of comparison products. The figure from this assessment was 0.0097 litres of harsh chemicals per roll. We have translated this figure for litres into bathtubs using the capacity of a standard UK bathtub provided by the bath experts at Royal Bathrooms (378.5 litres).

Plastic saved
Plastic kg saved per roll is based on a study of comparable products by LC Paper. The study produced a result of 0.444kg per 24 rolls, and 0.888kg per 48 rolls. We divide the total plastic saved per 24 roll by 24, and the total plastic saved per 48 rolls by 40, to generate a per roll figure of 0.0185kg per roll.