Our green credentials

Defining sustainability

The dictionary defines "sustainable" as something that is "made in a way that causes little or no damage to the environment and therefore able to continue for a long time". In recent years, this word has become widely used as a way of speaking about environmental impact, with the more specific definition “causing, or made in a way that causes, little or no damage to the environment, and therefore able to continue for a long time.”

This is the definition our customers use, and it’s the definition we use.

This means we don't just focus on one narrow part of making Naked Sprout. We monitor and work to reduce our environmental impact across several key areas: our CO2e emissions, our raw materials, and our social impact. We also seek external certification from trusted international bodies and provide proof of our claims, so customers can judge our impact for themselves.

Evidencing our claims - index

Key claims

Product claims

Factory claims

Climate footprint / emissions claims

Raw materials claims

Other claims

The UK's most sustainable toilet roll

Below is a detailed comparison evidencing our claim to be “The UK’s most sustainable toilet roll.”

When we talk about being "best eco loo roll", "best sustainable loo roll", “better for the planet”, “gentler on the environment”, "greener" or similar, we are referring to being a more sustainable choice than other eco toilet roll brands, as evidenced in the below tables. The claim "best toilet paper delivery" is also evidenced in the below table.

Accreditations

Naked Sprout logo
Who Gives a Crap logo
The Cheeky Panda logo
Serious Tissues logo

Ethical consumer 'Ethiscore'

13

13

13

13

12

B Corp score

Not a B Corp

Not a B Corp

Not a B Corp

Not a B Corp

B Corp environment score

N/A

N/A

N/A

N/A

Published LCA (ISO 14067 certified)

Yes

No published data

No published data

No published data

No published data

No published data

No published data

No published data

Renewable energy manufacturing (ISO 50001 certified)

Yes

No mention

No mention

No mention

No mention

No mention

No mention

No mention

Eco claims substantiated

Yes

No published evidence

No published evidence

No published evidence

No published evidence

No published evidence

No published evidence

No published evidence

Vegan

Yes

No published evidence

Yes

No published evidence

Yes

No published evidence

No published evidence

No published evidence

Naked Sprout logo

Ethical consumer 'Ethiscore'

B Corp score

B Corp environment score

Published LCA (ISO 14067 certified)

Yes

Renewable energy manufacturing (ISO 50001 certified)

Yes

Eco claims substantiated

Yes

Vegan

Yes

Who Gives a Crap logo

Ethical consumer 'Ethiscore'

13

B Corp score

B Corp environment score

Published LCA (ISO 14067 certified)

No published data

Renewable energy manufacturing (ISO 50001 certified)

No mention

Eco claims substantiated

No published evidence

Vegan

No published evidence

The Cheeky Panda logo

Ethical consumer 'Ethiscore'

13

B Corp score

B Corp environment score

Published LCA (ISO 14067 certified)

No published data

Renewable energy manufacturing (ISO 50001 certified)

No mention

Eco claims substantiated

No published evidence

Vegan

Yes

Serious Tissues logo

Ethical consumer 'Ethiscore'

B Corp score

Not a B Corp

B Corp environment score

N/A

Published LCA (ISO 14067 certified)

No published data

Renewable energy manufacturing (ISO 50001 certified)

No mention

Eco claims substantiated

No published evidence

Vegan

No published evidence

Ethical consumer 'Ethiscore'

13

B Corp score

B Corp environment score

Published LCA (ISO 14067 certified)

No published data

Renewable energy manufacturing (ISO 50001 certified)

No mention

Eco claims substantiated

No published evidence

Vegan

Yes

Ethical consumer 'Ethiscore'

13

B Corp score

Not a B Corp

B Corp environment score

N/A

Published LCA (ISO 14067 certified)

No published data

Renewable energy manufacturing (ISO 50001 certified)

No mention

Eco claims substantiated

No published evidence

Vegan

No published evidence

Ethical consumer 'Ethiscore'

B Corp score

Not a B Corp

B Corp environment score

N/A

Published LCA (ISO 14067 certified)

No published data

Renewable energy manufacturing (ISO 50001 certified)

No mention

Eco claims substantiated

No published evidence

Vegan

No published evidence

Ethical consumer 'Ethiscore'

12

B Corp score

Not a B Corp

B Corp environment score

N/A

Published LCA (ISO 14067 certified)

No published data

Renewable energy manufacturing (ISO 50001 certified)

No mention

Eco claims substantiated

No published evidence

Vegan

No published evidence

Based on publicly available data gathered April 2024. Will be updated every 12 months (minimum).

Packaging and product

Naked Sprout logo
Who Gives a Crap logo
The Cheeky Panda logo
Serious Tissues logo

Raw materials (product)

Bamboo, recycled kraft and cardboard

Bamboo, recycled paper

Bamboo

Recycled paper

Bamboo

Bamboo

Bamboo

Bamboo

Raw materials (packaging)

Not specified

Not specified

Not specified

Not specified

Not specified

Not specified

Plastic free

Yes

No published evidence

No published evidence

No published evidence

No published evidence

No published evidence

No published evidence

No published evidence

Plastic free packaging

Yes

No published evidence

No published evidence

No published evidence

No published evidence

No published evidence

No published evidence

No published evidence

Tape free boxes

Yes

No

No

No

No

No

No

No

Individually wrapped rolls

No

Yes

No

No

No

No

Climate labelling on products

Yes

No

No

No

No

No

No

No

Type of bleaching

ECF

ECF

ECF

ECF

ECF

PFA free

Yes

No published evidence

No published evidence

No published evidence

Yes

No published evidence

No published evidence

No published evidence

Free delivery

£18+

£20+

£30+

£20+

£20+

£20+

£20+

£20+

Naked Sprout logo

Raw materials (product)

Bamboo, recycled kraft and cardboard

Raw materials (packaging)

Plastic free

Yes

Plastic free packaging

Yes

Tape free boxes

Yes

Individually wrapped rolls

No

Climate labelling on products

Yes

Unbleached

Type of bleaching

PFA free

Yes

Delivery timeframe

Free delivery

£18+

Who Gives a Crap logo

Raw materials (product)

Bamboo, recycled paper

Raw materials (packaging)

Plastic free

No published evidence

Plastic free packaging

No published evidence

Tape free boxes

No

Individually wrapped rolls

Yes

Climate labelling on products

No

Unbleached

Type of bleaching

PFA free

No published evidence

Delivery timeframe

Free delivery

£20+

The Cheeky Panda logo

Raw materials (product)

Bamboo

Raw materials (packaging)

Not specified

Plastic free

No published evidence

Plastic free packaging

No published evidence

Tape free boxes

No

Individually wrapped rolls

No

Climate labelling on products

No

Unbleached

Type of bleaching

ECF

PFA free

No published evidence

Delivery timeframe

Free delivery

£30+

Serious Tissues logo

Raw materials (product)

Recycled paper

Raw materials (packaging)

Not specified

Plastic free

No published evidence

Plastic free packaging

No published evidence

Tape free boxes

No

Individually wrapped rolls

No

Climate labelling on products

No

Unbleached

Type of bleaching

PFA free

No published evidence

Delivery timeframe

Free delivery

£20+

Raw materials (product)

Bamboo

Raw materials (packaging)

Not specified

Plastic free

No published evidence

Plastic free packaging

No published evidence

Tape free boxes

No

Individually wrapped rolls

Climate labelling on products

No

Unbleached

Type of bleaching

ECF

PFA free

Yes

Delivery timeframe

Free delivery

£20+

Raw materials (product)

Bamboo

Raw materials (packaging)

Not specified

Plastic free

No published evidence

Plastic free packaging

No published evidence

Tape free boxes

No

Individually wrapped rolls

Climate labelling on products

No

Unbleached

Type of bleaching

ECF

PFA free

No published evidence

Delivery timeframe

Free delivery

£20+

Raw materials (product)

Bamboo

Raw materials (packaging)

Not specified

Plastic free

No published evidence

Plastic free packaging

No published evidence

Tape free boxes

No

Individually wrapped rolls

No

Climate labelling on products

No

Unbleached

Type of bleaching

ECF

PFA free

No published evidence

Delivery timeframe

Free delivery

£20+

Raw materials (product)

Bamboo

Raw materials (packaging)

Not specified

Plastic free

No published evidence

Plastic free packaging

No published evidence

Tape free boxes

No

Individually wrapped rolls

No

Climate labelling on products

No

Unbleached

Type of bleaching

ECF

PFA free

No published evidence

Delivery timeframe

Free delivery

£20+

Based on publicly available data gathered April 2024. Will be updated every 12 months (minimum).

Carbon footprint

Naked Sprout logo
Who Gives a Crap logo
The Cheeky Panda logo
Serious Tissues logo

Bamboo CO2e/KG

No published data

No published data

N/A

No published data

No published data

No published data

No published data

Recycled CO2e/KG

No published data

N/A

No published data

N/A

N/A

N/A

N/A

Bamboo independent carbon footprint analysis (gCO2e)

N/A

Recycled independent carbon footprint analysis (gCO2e)

N/A

N/A

N/A

N/A

N/A

Verified and published SBTi reduction targets (Scope 1, 2 and 3)

Yes

No

No

No

No

No

No

No

Naked Sprout logo

Bamboo CO2e/KG

Recycled CO2e/KG

Bamboo independent carbon footprint analysis (gCO2e)

Recycled independent carbon footprint analysis (gCO2e)

Verified and published SBTi reduction targets (Scope 1, 2 and 3)

Yes

Who Gives a Crap logo

Bamboo CO2e/KG

No published data

Recycled CO2e/KG

No published data

Bamboo independent carbon footprint analysis (gCO2e)

Recycled independent carbon footprint analysis (gCO2e)

Verified and published SBTi reduction targets (Scope 1, 2 and 3)

No

The Cheeky Panda logo

Bamboo CO2e/KG

No published data

Recycled CO2e/KG

N/A

Bamboo independent carbon footprint analysis (gCO2e)

Recycled independent carbon footprint analysis (gCO2e)

N/A

Verified and published SBTi reduction targets (Scope 1, 2 and 3)

No

Serious Tissues logo

Bamboo CO2e/KG

N/A

Recycled CO2e/KG

No published data

Bamboo independent carbon footprint analysis (gCO2e)

N/A

Recycled independent carbon footprint analysis (gCO2e)

Verified and published SBTi reduction targets (Scope 1, 2 and 3)

No

Bamboo CO2e/KG

No published data

Recycled CO2e/KG

N/A

Bamboo independent carbon footprint analysis (gCO2e)

Recycled independent carbon footprint analysis (gCO2e)

N/A

Verified and published SBTi reduction targets (Scope 1, 2 and 3)

No

Bamboo CO2e/KG

No published data

Recycled CO2e/KG

N/A

Bamboo independent carbon footprint analysis (gCO2e)

Recycled independent carbon footprint analysis (gCO2e)

N/A

Verified and published SBTi reduction targets (Scope 1, 2 and 3)

No

Bamboo CO2e/KG

No published data

Recycled CO2e/KG

N/A

Bamboo independent carbon footprint analysis (gCO2e)

Recycled independent carbon footprint analysis (gCO2e)

N/A

Verified and published SBTi reduction targets (Scope 1, 2 and 3)

No

Bamboo CO2e/KG

No published data

Recycled CO2e/KG

N/A

Bamboo independent carbon footprint analysis (gCO2e)

Recycled independent carbon footprint analysis (gCO2e)

N/A

Verified and published SBTi reduction targets (Scope 1, 2 and 3)

No

Based on publicly available data gathered April 2024. Will be updated every 12 months (minimum).

Factories and production

Naked Sprout logo
Who Gives a Crap logo
The Cheeky Panda logo
Serious Tissues logo

Manufactured (parent reel)

China, Europe, Rest of World, UK

Manufactured (converted)

UK

B Corp certified factory

Yes

No

No

No

No

No

No

No

Living wage employer

Yes

No

Yes

Yes

Yes

No

No

Renewable energy manufacturing

Yes (ISO14067)

No published evidence

No published evidence

No published evidence

No published evidence

No published evidence

No published evidence

No published evidence

Naked Sprout logo

Manufactured (parent reel)

Manufactured (converted)

B Corp certified factory

Yes

Living wage employer

Yes

Renewable energy manufacturing

Yes (ISO14067)

Who Gives a Crap logo

Manufactured (parent reel)

Manufactured (converted)

B Corp certified factory

No

Living wage employer

No

Renewable energy manufacturing

No published evidence

The Cheeky Panda logo

Manufactured (parent reel)

Manufactured (converted)

B Corp certified factory

No

Living wage employer

Yes

Renewable energy manufacturing

No published evidence

Serious Tissues logo

Manufactured (parent reel)

China, Europe, Rest of World, UK

Manufactured (converted)

UK

B Corp certified factory

No

Living wage employer

Yes

Renewable energy manufacturing

No published evidence

Manufactured (parent reel)

Manufactured (converted)

B Corp certified factory

No

Living wage employer

Yes

Renewable energy manufacturing

No published evidence

Manufactured (parent reel)

Manufactured (converted)

B Corp certified factory

No

Living wage employer

No

Renewable energy manufacturing

No published evidence

Manufactured (parent reel)

Manufactured (converted)

B Corp certified factory

No

Living wage employer

Renewable energy manufacturing

No published evidence

Manufactured (parent reel)

Manufactured (converted)

B Corp certified factory

No

Living wage employer

No

Renewable energy manufacturing

No published evidence

Based on publicly available data gathered April 2024. Will be updated every 12 months (minimum).

Supply chain

Naked Sprout logo
Who Gives a Crap logo
The Cheeky Panda logo
Serious Tissues logo

Bamboo source

China

N/A

Recycled source

Spain

N/A

China, Europe, Rest of World, UK

N/A

N/A

N/A

N/A

Validated SBTi delivery company

Yes

No

No published evidence

No published evidence

No

No

No published evidence

No published evidence

Publish supply chain and producers data

Yes

No published data

No published data

No published data

No published data

No published data

No published data

No published data

FSC certified

Yes. FSC: C007915

Yes. FSC: C190271

Yes. FSC: C171628

No publicly published data

Yes. FSC: C007915

FSC number not published

Yes. FSC: C134890

No

Naked Sprout logo

Bamboo source

China

Recycled source

Spain

Validated SBTi delivery company

Yes

Publish supply chain and producers data

Yes

FSC certified

Yes. FSC: C007915

Who Gives a Crap logo

Bamboo source

Recycled source

Validated SBTi delivery company

No

Publish supply chain and producers data

No published data

FSC certified

Yes. FSC: C190271

The Cheeky Panda logo

Bamboo source

Recycled source

N/A

Validated SBTi delivery company

No published evidence

Publish supply chain and producers data

No published data

FSC certified

Yes. FSC: C171628

Serious Tissues logo

Bamboo source

N/A

Recycled source

China, Europe, Rest of World, UK

Validated SBTi delivery company

No published evidence

Publish supply chain and producers data

No published data

FSC certified

No publicly published data

Bamboo source

Recycled source

N/A

Validated SBTi delivery company

No

Publish supply chain and producers data

No published data

FSC certified

Yes. FSC: C007915

Bamboo source

Recycled source

N/A

Validated SBTi delivery company

No

Publish supply chain and producers data

No published data

FSC certified

FSC number not published

Bamboo source

Recycled source

N/A

Validated SBTi delivery company

No published evidence

Publish supply chain and producers data

No published data

FSC certified

Yes. FSC: C134890

Bamboo source

Recycled source

N/A

Validated SBTi delivery company

No published evidence

Publish supply chain and producers data

No published data

FSC certified

No

Based on publicly available data gathered April 2024. Will be updated every 12 months (minimum).

50% smaller climate footprint than other eco brands

“CO2e” stands for carbon dioxide equivalents. This unit is used to measure a climate footprint - the sum of all the greenhouse gases emitted during a product’s life cycle, expressed in terms of the global warming potential of the equivalent amount of carbon dioxide. We put this number on our packaging and product web pages to offer transparency and help you make informed choices when comparing products.

So consumers can make informed purchasing choices we are calling on the other toilet roll and tissue brands to publish their own climate footprint figures.

To give a picture of the difference between Naked Sprout toilet rolls and comparison products we have had an independent cradle-to-gate lifecycle analysis completed by Carbon Footprint Ltd. This analysis was conducted in line with ISO 14067, an international standard that provides the requirements and guidelines for reporting on the carbon footprint of a product.

This analysis created profiles of virgin wood toilet rolls manufactured in the UK, bamboo toilet rolls manufactured in China, and recycled toilet rolls manufactured in the UK, using published data around raw materials, distribution, and manufacturing.

Here is the data comparison.

'50% smaller' calculation

Naked Sprout bamboo toilet roll

Other bamboo toilet roll

Virgin wood toilet roll

Total per gram (gCO2e)

1.11

2.35

2.38

% difference

-53%

-

-

Naked Sprout bamboo toilet roll

Total per gram (gCO2e)

1.11

% difference

-53%

Other bamboo toilet roll

Total per gram (gCO2e)

2.35

% difference

-

Virgin wood toilet roll

Total per gram (gCO2e)

2.38

% difference

-

Naked Sprout recycled toilet roll

Other recycled toilet roll

Virgin wood toilet roll

Total per gram (gCO2e)

1.13

2.22

2.38

% difference

-49%

-

-

Naked Sprout recycled toilet roll

Total per gram (gCO2e)

1.13

% difference

-49%

Other recycled toilet roll

Total per gram (gCO2e)

2.22

% difference

-

Virgin wood toilet roll

Total per gram (gCO2e)

2.38

% difference

-

No bleach

At Naked Sprout we do not bleach our rolls in any way. We do not use any bleaching method, including Elemental Chlorine Bleaching, Elemental Chlorine Free (ECF) bleaching or Totally Chlorine Free (TCF) methods.

Our products have been independently tested to confirm they contain no bleach, and they are also ISEGA food safe certified.

Highest rated B Corp in our sector

Naked Sprout logo
Who Gives a Crap logo
The Cheeky Panda logo
Serious Tissues logo

B Corp score

Not a B Corp

Not a B Corp

Not a B Corp

Not a B Corp

B Corp environment score

N/A

N/A

N/A

N/A

Naked Sprout logo

B Corp score

B Corp environment score

Who Gives a Crap logo

B Corp score

B Corp environment score

The Cheeky Panda logo

B Corp score

B Corp environment score

Serious Tissues logo

B Corp score

Not a B Corp

B Corp environment score

N/A

B Corp score

B Corp environment score

B Corp score

Not a B Corp

B Corp environment score

N/A

B Corp score

Not a B Corp

B Corp environment score

N/A

B Corp score

Not a B Corp

B Corp environment score

N/A

Carbon cuts, not credits

When it comes to addressing the climate crisis, we agree with Greenpeace and the World Wildlife Fund, offsetting isn’t going to cut it. We don’t offset or purchase carbon credits at Naked Sprout. We calculate our climate footprint so that we can actually reduce it.

Highest rated B Corp tissue factory

LC Paper (Naked Sprout manufacturer)

Velvet CARE SP z o.o.

B Corp score

123

81

B Corp environment score

LC Paper (Naked Sprout manufacturer)

B Corp score

123

B Corp environment score

Velvet CARE SP z o.o.

B Corp score

81

B Corp environment score

There are only 2 certified B Corp tissue factories in the world

Water returned to river

The water from our factory can be returned to the river Fluvia, in Northern Spain, in the same condition as it was taken.

How do we know this? Every quarter, our factory conducts a water analysis to ensure water quality parameters remain within a permitted range, based on the water's average conditions. This means water is tested before it enters the factory, and after it has left the factory premises, and the two samples are compared to make sure there has not been a degradation in any of the environmental parameters measured. Here is an example of the analysis.

Product climate footprint

Naked Sprout Bamboo

Naked Sprout Recycled

CO2e/KG

Naked Sprout Bamboo

CO2e/KG

Naked Sprout Recycled

CO2e/KG

Each kilogram of Naked Sprout bamboo toilet roll we make generates 0.72 kilograms of CO2e, enough to drive 1.8 miles in a standard petrol-powered car. Each kilogram of Naked Sprout recycled toilet roll we make generates 0.76 kilograms of CO2e, enough to drive 1.9 miles in a standard petrol powered car. Our climate footprint takes into account the whole life cycle of our product, from raw material supply and transport, to manufacture, to final delivery. 

Science based emissions reduction targets (SBTi)

The Science Based Targets initiative (SBTi) is a global partnership bringing together CDP, the United Nations Global Compact, the World Resources Institute and the World Wildlife Fund.

They create models that show practical changes companies can make to reduce emissions, in line with the best climate science. Then they lend this understanding to companies like Naked Sprout, providing technical assistance that addresses all aspects of our operations, so we know the most effective ways to reduce our impact.

Naked Sprout has approved near and long-term science-based emissions reduction targets with the SBTi. We have a clear path -with targets that are assessed and validated, and guidance on the best way forward. The SBTi has verified Naked Sprout’s net-zero science-based target by 2040.

Naked Sprout is registered on the SBTi website here.

Raw materials

Bamboo

Recycled

Price comparison

When comparing prices, we've taken the cost per 100 sheets for the largest/most cost-efficient pack of toilet roll available from each brand. (Exact packs detailed below table.) When a brand offers an ongoing discount for subscribing, we have used the discounted price.

When calculating average savings per year versus other brands, we've based this on an average household of 2.4 people, the average person using 127 rolls per year, and the average toilet roll containing 200 sheets per roll. We've then taken the below costs per 100 sheets for each brand and calculated the cost difference accordingly.

Naked Sprout logo
Who Gives a Crap logo
The Cheeky Panda logo
Andrex Logo
Serious Tissues logo

Cost per 100 sheets

£0.22

£0.23

£0.34

£0.29

£0.28

£0.29

£0.25

£0.34

£0.23

Naked Sprout logo

Cost per 100 sheets

£0.22

Who Gives a Crap logo

Cost per 100 sheets

£0.23

The Cheeky Panda logo

Cost per 100 sheets

£0.34

Andrex Logo

Cost per 100 sheets

£0.29

Serious Tissues logo

Cost per 100 sheets

£0.28

Cost per 100 sheets

£0.29

Cost per 100 sheets

£0.25

Cost per 100 sheets

£0.34

Cost per 100 sheets

£0.23

Prices correct as of July 2024; taken from brand websites, and Tesco (Andrex). Prices compared: Naked Sprout 96-pack with ongoing 10% subscription discount; Who Gives a Crap 48-pack Recycled; Cheeky Panda 48-pack natural colour unwrapped with ongoing 10% subscription discount; Andrex 24-pack; Serious Tissues 108-pack Recycled; Bazoo 48-pack bamboo unwrapped; Bumboo 48-pack bamboo unwrapped with ongoing 5% subscription discount; Bamboo Bobbi 48-pack with ongoing 10% subscription discount; Greencane Paper 96 pack (2x48-pack bulk buy option).

Paper savings calculation for unwrapped rolls

When calculating the amount of paper saved when you buy toilet rolls that have not been individually wrapped, we have measured the sheets of paper used by Who Gives a Crap to wrap their rolls (27.5cm x 42cm). We've multiplied the length of this sheet (42cm) by the average household size of 2.4 people, and an average annual usage of 127 rolls per person per year, which comes to a length of 128 metres of paper, taller than Big Ben, at 96m.

How we calculate

our savings

Per roll

Comparison

CO2e/kg saved (Bamboo | Recycled)

0.1909 | 0.1883

Road miles

Trees saved

0.00125

Tennis courts

Chemical litres saved

0.0097

Full bathtubs

Plastic kg saved

0.00185

African elephants

Per roll

CO2e/kg saved (Bamboo | Recycled)

0.1909 | 0.1883

Trees saved

0.00125

Chemical litres saved

0.0097

Plastic kg saved

0.00185

Comparison

CO2e/kg saved (Bamboo | Recycled)

Road miles

Trees saved

Tennis courts

Chemical litres saved

Full bathtubs

Plastic kg saved

African elephants